VIDEO: Chevrolet Camaro Transforms into Bumblebee for Super Bowl XLV Ad

Next up on our list of automotive-related commercials that will air during the Super Bowl XLV game on Sunday is the Chevrolet Camaro ad from General Motors. Once again, the Detroit carmaker is playing the Transformers card with the Camaro turning into Bumblebee, and well, you can see the rest in the video that follows.

All in all, Chevrolet will air five 30-second commercials during the big game including “Misunderstanding,” featuring the Cruze Eco; “Discovery,” with the Volt; “Tommy,” showcasing the Silverado HD; and “Al’s Chevrolet,” starring the Camaro.

The company will also air a longer-form Chevrolet spot during the “Glee” episode following the Super Bowl as well as a second Camaro ad named "Ms. Evelyn,” which will be shown after the presentation of the MVP Award.

All of Chevrolet's ads at this year’s Super Bowl were created by the Goodby, Silverstein & Partners agency. Chevrolet returns to the Super Bowl after a four-year absence.

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BMW and PSA Peugeot Citroën Form Joint Venture to Produce Hybrid Components

Already partners in developing 4-cylinder petrol engines, BMW and PSA Peugeot Citroën have decided to set up 50-50 equity joint venture named the BMW Peugeot Citroën Electrification, which will primarily focus on developing hybrid components. Sharing the cost of research and development as well as production and component purchasing, the two companies expect to achieve significant economies of scale.

The hybrid components in question include battery packs, E-machines, generators, power electronics and chargers, alongside the necessary software to operate them that will also be jointly developed. The new technologies will be used by the two automakers for their upcoming electric vehicles and could be sold to other companies as well.

The joint venture is expected to be fully operational in the second quarter of 2011 and it’s estimated that the first series production hybrid components will arrive in 2014.

“This cooperative venture will enable us to achieve significant economies of scale in the field of electrification. It also represents an important step on the road to sustainable mobility”, said Norbert Reithofer, Chairman of the Board of Management of BMW AG.

“With this joint venture, we are sure to develop and expand our expertise and to build a European leader in the field of automotive hybrid innovation”, noted Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën.

By Csaba Daradics