VIDEO: Dacia Duster Commercial Redefines “Insulting” [NSFW]

This here commercial for Dacia's low-cost Duster SUV is the work of Dutch advertising company Artcore. We should warn you that the ad is a 1 minute and 46 second parade of almost continuous swearing. While we can appreciate some over-the-top creations, we just can’t see this ever airing, at least not during daytime hours. But even if the commercial somehow made it on your TV set, we doubt that this is what Dacia wants to promote.

The commercial has been labeled as “banned” by various internet sources, but it seems to have been produced to showcase a radical idea, rather than to be purpose driven advertisement. The foul-mouthed clip is available right after the break.

By Csaba Daradics

_______________________________VIDEO_______________________________

Dacia Logan MCV, 2009

Dacia Logan MCV, 2009

 <Clock the picture to enlarge>

 

Dacia Logan MCV, 2009

New version of the Dacia Logan MCV, the best-selling station wagon in France, was launched following the Dacia Sandero and new Dacia Logan.

With fresh body styling adopting the new visual identity of the brand, an upgraded Lauréate model and the arrival of a Prestige version, new Dacia Logan MCV is an integral part of the renewal of Dacia, a generous and clever brand.

New Dacia Logan MCV obviously retains its successful formula of unbeatable cabin room for the price, impressive modular design and versatility in use, along with recognized reliability found in the previous generation.

New Dacia Logan MCV is produced at Dacia's ISO 14001-certified Pitesti plant in Romania. The new model is 95% recoverable and contains 5% recycled plastic. The 70 hp dCi and 85 hp dCi models, emitting 140 g/km of CO2 and 137 g/km of CO2, respectively, both carry the Dacia eco2 signature.

Dacia Logan, 2009

Dacia Logan, 2009

<Click the picture to enlarge>

4 years after the release of the first Logan, Dacia introduces 'New Logan'. The latest version of this celebrated three-volume saloon builds on the same strengths that forged the success of its predecessor, including unbeatable value for money in terms of performance and equipment, plus outstanding cabin space and exceptional reliability. New Dacia Logan goes even further, however, and features a more contemporary design, as well as a more attractive and more comfortable interior which mirrors the renewal of Dacia as a generous, clever brand.

More contemporary looks

New Dacia Logan stands out as a modern saloon with more contemporary exterior lines which reflect its robust, quality build. The grille, which first appeared on Dacia Sandero, is bigger and features the brand's new logo, plus a chrome upper trim as standard (except entry level version). The new front bumper is flush with the bodywork for a more integrated, harmonious feel, while the headlights are bigger and the fog lamps come with elegant carbon colour surrounds (depending on version).

The rear design of New Dacia Logan has been updated, too. The design of the new boot lid, which can be trimmed with a lower chrome strip, is more streamlined and its lines have been carried over to the revised rear lights. The rear bumper, too, is now flush with the bodywork and incorporates reflectors and a towing hook complete with concealing cap.

Other revisions include a new range of wheeltrims and alloy wheels (optional), while the list of available body colours has been extended with the addition of Basalt Grey, Electric Blue and Extreme Blue.

An even more pleasing interior

New Dacia Logan sets out to be even more appealing than ever. The new dashboard, which first appeared on Dacia Sandero, is modern and functional, while the design of the door panels also contributes to the cabin's modern feel thanks to their more practical pull handles and elegant trimming (depending on version). The upgrade in range has seen the introduction of two finishes for New Dacia Logan's dashboard, plus a choice of four upholsteries (depending on countries).

Drivers will appreciate the practical controls, and special care has gone into ensuring that all dashboard information is easy to read. The driving environment itself has been made even more comfortable and driverfriendly thanks to a new driver's seat adjustment control (depending on version) and a height-adjustable steering column (depending on version). Rear visibility has been improved through the fitment of a comma-type central rear headrest and large format door mirrors. These have been carried over from Dacia Logan MCV and are standard equipment on New Dacia Logan.

An exceptionally roomy interior

New Dacia Logan's generous dimensions ensure outstanding cabin space which continues to be unmatched in the three-volume saloon category of the B-Entry segment. Indeed, its size is more akin to C-segment norms, since the newcomer's overall length has been increased to 4,290mm (up 40mm compared with the previous version Logan), while its width is 1,740mm. Cabin space is one of New Dacia Logan's most salient features and three tall passengers (more than 1.90m in height) can be accommodated comfortably in the rear thanks to rear headroom of 873mm. Rear shoulder room is a remarkable 1,428mm too, a figure more readily associated with larger saloons. Last but by no means least, the boot volume of 510 litres is unequalled by any of New Dacia Logan's rivals in its category and the boot layout itself permits loads of very different shapes and sizes to be carried with ease.

The accent on safety

New Dacia Logan features the same safety features and equipment that enabled the model to achieve a threestar Euro NCAP crash test rating.

New Dacia Logan can be equipped with the latest generation Bosch 8.1 ABS complete with electronic brakeforce distribution (EBD) and emergency brake assist (EBA), a new feature which debuted on Dacia Sandero. The latter detects when the driver brakes in an emergency situation and acts on the hydraulic circuit to increase the effectiveness of the ABS by applying maximum pressure the instant the driver hits the brakes.

Front and rear tracks of New Dacia Logan have been widened 7mm either side, which reinforces the road holding capabilities of the vehicle.

On the passive safety front, New Dacia Logan features a new honeycomb structure for the dashboard which reduces the severity of impact to the knees. In addition to the materials it employs, the dashboard's very design takes safety into account thanks to the curves of its lower section which match the form of the tibia, enabling impact loads to be spread out evenly in case of contact. The driver and front passenger also benefit from further lower limb protection thanks to underfoot padding.

New Dacia Logan's seats are equipped with three-point seatbelts and headrests, while the new car is delivered as standard with two controlled-deflation airbags (depending on countries), driver and front passenger, the pressure of which diminishes following deployment in order to limit the load applied to occupants.



A comprehensive range of proven powerplants

New Dacia Logan comes with the same proven petrol engines and diesel engine that have contributed to the Dacia range's success.

The 1.4 MPI 75hp, 1.6 MPI 90hp and 1.6 16V 105hp all comply with the criteria of cost, robustness and ease of maintenance that are a feature of the Dacia brand. They combine generous torque from low revs with thrifty fuel consumption: 7.0, 7.2 and 7.1 litres/100km respectively.

The 1.5 dCi stands out as a benchmark in the diesel engine field thanks to the use of such advanced technologies as second-generation common-rail direct injection which delivers both high performance and extremely low fuel consumption. The 1.5 dCi is available in 70hp form and a punchier 85hp version, while CO2 emissions of 120g/km point to the 1.5 dCi 70hp and 1.5 dCi 85hp engines' ecological credentials.

Dacia Duster

The Dacia Duster is the first crossover SUV developed by the Romanian automaker Automobile Dacia. Officially revealed on 8 December 2009, it became available in Europe from 18 March 2010. Based on the Nissan B0 platform, the Duster measures 4.31 metres (169.7 in) in length, 1.82 metres (71.7 in) in width and has 210 mm (8.3 in) of ground clearance. Its luggage space has a volume of up to 475 litres (16.8 cu ft), while with the rear benchseat folded and tipped forward, its carrying ability can exceed 1,600 litres (57 cu ft).

Dacia Duster features Bosch 8.1 ABS, as well as EBD electronic brakeforce distribution and EBA emergency brake assist. It also features ESC electronic stability control as an option on certain versions, as well as CSV understeer control and ASR traction control. This option also allows torque to be transferred away from a spinning wheel in 4x4 mode to improve traction when diagonal wheel spin occurs.

Renault Design Central Europe presented, at the 2009 Geneva Motor Show, a concept car named Dacia Duster. This concept vehicle (a SUV/sports coupe crossover ) addressed the needs of families, with a roomy cabin in a compact package and a large 470 L (124 US gal; 103 imp gal) trunk. The car had a very efficient motor capable of emitting 139 grams of carbon dioxide per kilometer and a fuel consumption of 5.3 L (1 US gal; 1 imp gal) per 100 km (62 mi). The Dacia Duster was the first concept car entirely made by Dacia. The Duster normally had four seats but can be converted into a two seat car, the passenger seat slides under the driver's seat and the right back seat slides under the left back seat freeing an extra room of 2,000 L (71 cu ft) ideal for a bicycle.

The Duster concept car had a Dacia Logan 1.5 litre inline-4 engine equipped with Bosch Mono-Jetronic fuel injection producing 106 PS (78 kW; 105 hp) at 5400 rpm and 240 newton metres (180 ft·lbf) at 2000 rpm of torque. It was a front engined, two-wheel drive or four-wheel drive vehicle based on the Nissan B platform. It accelerated from 0 to 100 km/h (62 mph) in 9.6 seconds. If the model had been produced, its initial price would have been around 15,000 euro (US$ 18,750).

The Dacia revolution

Check out the ad for the Dacia Logan. See whether you can recognise the prominent revolutionary figures portrayed in the clip. I heard it caused quite a stir.



The "revolution" apparently refers to the fact that, due to it's aggressive pricing, the Logan MCV is a real "car for the people".

For your information, Dacia is a subsidiary of Renault and the car is manufactured Dacia's automobile plant in Mioveni, Romania.

Thanks to Kathrin and Timothy from Nordpol for the info.