I assume that their tagline is "the wholesale performance parts supplier on the Internet." They claim that they are able to offer really low prices on the parts because they buy in bulk from the Japanese performance parts companies with which they have direct contact.
First impression. Looking at the design of the site, I have to admit that there is an overall amateurish feel to it. Maybe it has to do with the Color Scheme. The color scheme of the site doesn't really appeal to me. Probably due to the fact that I am not a fan of sites with black backgrounds. From my experience I have found out that clean designs with white backgrounds are best for e-commerce sites. Not very exciting but it's safer.
I noticed that they have different logos on different pages and it changes everytime you reload the page. If they are interested in building a brand identity, having a unique and uniform logo should be the first step. I liked this particular logo, which I have shown here.
Moving to more serious matters, E-commerce is all about trust and I have to say that going through the site doesn't really give me that feeling of security. The first thing I look for on every e-commerce site, are their security and privacy notices. Unfortunately, the Nengun Performance site doesn't have one.
The "About page" is also not detailed enough. There are no names or contact addresses. Customers like to know who they are dealing with. The fact that there are spelling mistakes on the page doesn't help either.
In their FAQ, it is mentioned that they accept the following payment methods:
· International Direct Deposit
· Australian Direct Deposit (Westpac) and
· Paypal
However, I noticed that they do accept credit cards too. It would really boost the customer's confidence if the company provides some short of assurance that all important information (such as credit card details) sent to this site, is encrypted and is protected against disclosure to third parties.
So what did I like about the site?
I was drooling just looking at some of the products. They have an impressive collection of parts of well known brands (includes HKS, Apexi, Greddy, Mugen, Spoon, TRD and Nismo)for customers to choose from. Some of my more knowledgeable friends confirm, the prices are indeed wholesale. They also have a photo album that visitors to the site can view even without registering.
However, the question remains whether customers would be impressed enough or trust them to buy their products online.
