Showing posts with label GM. Show all posts
Showing posts with label GM. Show all posts

VIDEO: Chevrolet's 'Ms. Evelyn' Super Bowl Ad Starring the Camaro


Chevrolet is marking its return to the Super Bowl after a four-year absence with no less than seven ads that will air before, during and after the game. This one is called 'Ms Evelyn' and its GM's second commercial for the Camaro after the Transformers TV spot that we showed you yesterday. The advert will air on TV after the presentation of the MVP Award, which is sponsored by Chevrolet, but you can get a sneak peak in the video after the jump.

Via Camaro5



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The Upgradeable Car: A Software Influenced Future for the Auto Industry


As an automotive blogger that also works in the IT industry, I feel I have a somewhat unique perspective on in-car technology. Whereas a new car may have a three to five year buffer between upgrades and replacement models, for electronic devices such as mobile phones and computers it's more like six to eighteen months.

This brings up an interesting conundrum: what to do when the sat nav or Bluetooth devices in your car age more quickly than the car itself? Few people this side of Dhiaa Al-Essa can afford to replace their car every six months, so the answer - to automakers at least - is to do the same as software companies: roll out upgrades.

It could be something as simple as the dealership checking your oil and tire pressure remotely to recalibrating the transmission or updating the car's sat nav system. San Francisco based Cisco Systems has even constructed an experimental dashboard out of LCD panels that acts as a giant touch screen: driver's can drag and drop instruments, personalize the look and feel of said instruments and add new functions such as g-force meters.

The obsolescent of in-car technology is becoming more and more of a concern, especially in the light that market research firm R. L. Polk reveals that many of us are keeping our cars for up to 9 years. Advances in computing technology in our car's ECUs and other systems are also bound to cause headaches for automakers in the future.

As Dirk Schlesinger, a senior director in Cisco’s Internet business solutions group explains, "Complexity is killing the industry. We can’t change the silicon fast enough."

Software updates, a common enough occurrence when your car is taken in for a service in this day and age, may soon be rolled out automatically and via the internet or satellite, like they are for computer software.

In the words of Dave Evans, Cisco’s chief futurist: “The car is becoming the most sophisticated piece of computer equipment you own.”

That's as good as maybe, but with technology such as Ford AppLink giving its drivers access to Pandora or Twitter from behind the wheel or GM / Mercedes-Benz's OnStar and Mbrace systems allowing remote support for driver's and their vehicles, one thing is for sure: the future is closer than we think.

By Tristan Hankins

Source: NY Times



VIDEO: Chevrolet Camaro Transforms into Bumblebee for Super Bowl XLV Ad


Next up on our list of automotive-related commercials that will air during the Super Bowl XLV game on Sunday is the Chevrolet Camaro ad from General Motors. Once again, the Detroit carmaker is playing the Transformers card with the Camaro turning into Bumblebee, and well, you can see the rest in the video that follows.

All in all, Chevrolet will air five 30-second commercials during the big game including “Misunderstanding,” featuring the Cruze Eco; “Discovery,” with the Volt; “Tommy,” showcasing the Silverado HD; and “Al’s Chevrolet,” starring the Camaro.

The company will also air a longer-form Chevrolet spot during the “Glee” episode following the Super Bowl as well as a second Camaro ad named "Ms. Evelyn,” which will be shown after the presentation of the MVP Award.

All of Chevrolet's ads at this year’s Super Bowl were created by the Goodby, Silverstein & Partners agency. Chevrolet returns to the Super Bowl after a four-year absence.


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GM, Mercedes, BMW and other Automakers Close Down Factories in Egypt

The continuing crisis in Egypt has prompted several automakers including General Motors, Mercedes-Benz, Nissan and BMW to shut down their factories in the country, while other companies like Volkswagen, have been forced to completely stop vehicle deliveries as it was uncertain if the cars would reach their destinations, according to a company spokesman.

“We decided to close our assembly plant in Egypt due to the unstable political situation,” Nissan spokesman Mitsuru Yonekawa told Bloomberg News on Monday.

GM international operations spokesman, Johan Willems, told Autonews Europe: "All of our employees in Egypt as well as our plant property is safe and secure. Our local team in Cairo is assessing the situation and will decide to commence normal operations once the conditions permit."

As well as bringing production to a stop to ensure the safety of their workers, certain carmakers such as BMW and Mercedes are also evacuating expatriate employees and their families.

At the time being, it remains unclear when automakers will resume production in Egypt.


Source: Autonews Europe [Subscription required]


New Chevrolet Camaro Convertible Production Begins, Prices Start from $30,000


General Motor today celebrated the start of regular production of the 2011 Chevrolet Camaro Convertible at its Oshawa assembly plant in Canada. The drop-top version of the Detroit firm's muscle car will go on sale in the U.S. in February and will be available with two engine options and four trim packages with prices starting from US$30,000 MSRP including an $850 destination fee.

The entry-level 1LT (US$30,000) and 2LT (US$33,500) Camaro Convertible models are powered by a 3.6-liter direct injection V6 motor rated at 312 horsepower and 278 lb.-ft. or 370 Nm of torque, and can be equipped with either a standard six-speed manual gearbox or an optional six-speed automatic transmission.

Those seeking more power can opt for the 1SS (US$37,500) or the 2SS (US$40,500), which are offered with a choice of two 6.2-liter V8 powertrains, , including the L99 with 400HP and 410 lb-ft of torque on automatic-equipped vehicles and the LS3 with 426HP and 420 lb-ft on manual-equipped models.

Customers can choose from nine production exterior colors with tops offered in black or tan, while all convertible models are fitted with a rear parking assist system as standard.



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Poll: Should GM give in and call the Volt a hybrid?


Apart from the humorous articles and the plethora of eBay finds we come up with, Carscoop’s bread and butter is automotive news straight from the manufacturer. And as such, we read a lot of press releases. In all the ones I’ve read, General Motors refuses to call the Chevrolet Volt a hybrid. It’s a range extended electric vehicle.

I speculate that it might have something to do with hybrids being uncool (so sayeth GM CEO Dan Akerson) or to avoid comparisons with that other hybrid. You know, the one made by the world’s other biggest car manufacturer.

So let’s hear the cases for and against:

Yes, GM should call the Volt a hybrid and here’s why:

A hybrid, by definition, is a vehicle that has two or more powerplants. In most cases, one is an electric motor and the other is a gasoline engine. There’s no requirement that these run in tandem, or be connected to one another in any way. More than one powerplant and you have a hybrid. And let’s face it: GM isn’t trying to lure buyers away from the Nissan Leaf or the Mitsubishi iMiev; their target is and always has been the Toyota Prius. And what’s the Prius, children? “A hybrid!” In a dumbed down worldview, nobody wanted to buy a Saturn Green Line so this was Option B. The Volt looks like a hybrid, is mechanically like a hybrid and was designed to compete with hybrids. For this, the Volt is one and the same.

No, GM should call the Volt a range extended electric vehicle and here’s why:

The Prius uses its electric motor at low speeds, when idling and when overtaking. The rest of the time it’s running on its gasoline engine alone. On the other hand, the Volt engages its gasoline engine only when its electric motor has run out of juice. Like a WWII submarine limping home on its diesel engines after its batteries have run dry. So if anything, the Volt is like a Nissan Leaf with the added security of a gasoline engine making sure you don’t end up on the hard shoulder, waiting for the AAA man to come along with a very long extension cord. For this, the Volt is a range extended electric vehicle.

So where do you stand? Do you buy GM’s marketing buzz or do you side with the cynics? Cast your vote and leave us a comment.

By Tristan Hankins



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What should GM call the Chevrolet Volt?



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Chevrolet Speeds Up Volt Rollout, will be Available Nationwide by the End of 2011


The Chevrolet Volt is currently available for sale only in a few states across the U.S., the reason being that GM was initially cautious and wanted to probe customer interest first. It turns out customers like the plug-in hybrid / extended range model (take your pick) more than anticipated, so Chevrolet today announced that it’s fast-tracking the national roll-out to match customer interest.

“We’re accelerating our launch plan to have Volts in all participating Chevrolet dealerships in every single state in the union by the end of this year”, said Rick Scheidt, U.S. vice president, Chevrolet Marketing. “This is the right thing to do for our customers and our dealers who are seeing increased traffic onto their showroom floors”.

According to Chevrolet, nationwide orders through participating dealers will be a reality by the second quarter of the year, while deliveries in all 50 states are expected to be well under way during the fourth quarter, six months sooner than originally planned.

Currently, the Volt is available in the Washington D.C. area, California, New York, Connecticut, New Jersey and Texas. Michigan deliveries are set to begin this spring, with 11 more states to be added to the list in the third quarter.

By Csaba Daradics


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Sweet: GM Replaces Man's Malibu After Surviving Horrific Crash with Sugar-Filled Trailer


Marc Keinath is a very lucky man. Not only did he survive a horrific crash in his 2004 Malibu, but he also received a brand new replacement, courtesy of General Motors. Earlier this week, Mr. Keinath was driving along Interstate 75 in Genesee County, Michigan, when he was caught off-guard by a patch of black ice and spun out of control. While he eventually regained control of the car, unfortunately, a tractor-trailer hauling 20 tons of sugar smashed into the rear of the Malibu and then fell on top of it.

"As parts of the roof of the Malibu began to yield under the tremendous weight of the trailer, Keinath fully reclined his seat to give him more room inside, reached for his cell phone and dialed 911," said GM in a statement. Miraculously, the Malibu withstood the immense pressure and Mr. Keinath was able to walk away with no serious injuries.

“This is an incredible story of survival that shows you just never know what’s going to happen on the road”, said Rick Scheidt, executive director at Chevrolet. “When you look at Marc’s Malibu, you would never expect anyone would ever walk away from it”.

“It’s been a heck of a week for me”, said Keinath. “I want to thank God for giving me a second chance at life, the firefighters and first responders who helped me, and Chevy for making a car that can hold a semi”.

By Csaba Daradics



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